For B2B manufacturers
Lead generation for manufacturers for the months between trade shows
You sell to a short list of companies, and several people at each one have a say. We write to the right ones and book first conversations for your sales team.
The short answer
How do manufacturers find new customers outside trade shows?
Manufacturers find new customers by going straight to the people who specify and buy, at companies that could use what they make. Shows, distributors and long-standing relationships still matter. What they leave open is the time between shows and the accounts distributors do not reach.
Selling to plants looks different because the market is often small and the decision is shared. So we build a short, careful list and agree with you whether to write to more than one person at an account.
A first conversation can take a long while to turn into an order. The guarantee on this page covers meetings, and orders come later through your sales team.
The problem
Why new accounts are hard to open from the sales desk
The usual way
- Your contacts come from old show badges and past quotes, and many have moved on.
- Your email attaches a catalog and says nothing about what that plant makes.
- A big mailing from the company server can get your order confirmations flagged as spam.
- An engineer replies with a technical question, and it sits in a shared inbox.
With Ace
Ace DigitalThis is cold email, done one person at a time. No mass blast, no single template for your whole list.
- We build your list of real buyers
- We write to each person, one by one
- We warm up every inbox first
- A real person reads every reply
Step by step
How it works
- 01
We build your list of real buyers
We start with companies and people who actually match what you sell. Every email address gets verified before we ever write to them.
- 02
We write to each person, one by one
Every email opens with something true about that one company. When there's nothing real to say, we skip it.
- 03
We warm up every inbox first
New mailboxes spend weeks warming up before they send anything to a prospect, and we only raise the volume while bounces and complaints stay low.
- 04
A real person reads every reply
When someone replies with interest, we flag it and get the meeting on your calendar. Nothing here runs on autopilot, and when a lead asks us to stop writing, that's the last email they ever get from us.
Who we write to
The people around one buying decision
A new supplier is rarely chosen by one person.
Procurement managers
They compare suppliers on price, terms and reliability, and a change needs a solid reason.
Plant managers
They live with downtime and late parts. Anything that keeps the line running gets a hearing.
Engineering managers
They have a say in what gets specified, and they want the technical detail before any pitch.
Supply chain directors
A new source matters to them when it lowers their exposure to one vendor.
When we write
Events that open a door for a new supplier
A long-standing supplier is hard to displace in a normal week.
- A new plant or production line
- A new product that needs a supplier
- A change of supplier
- Exhibitor lists from a trade show, which show who is active in your market
Example
How we might open a conversation with a plant
Subject: the new line at Dunmarrow
Hi Marek, saw Dunmarrow Foods is adding a second packaging line at its main plant.
New lines tend to bring new wear parts and a fresh look at who supplies them. We machine conveyor parts for food plants and can send samples for your engineers to check first.
Would a short call with whoever is specifying the line be useful?
Asier Mugica, founder of Ace DigitalWho’s behind it
You talk to me from the first call
I’m Asier Mugica. On the call I’ll tell you plainly whether any of our services fits.
Fit
This makes sense for your company if
- You know which kinds of companies can use what you make.
- One new account is worth a long sales process.
- Your sales team can carry a first conversation through to an order, over months if needed.
- You can answer technical questions from engineers without a long wait.
Look elsewhere if
- You need orders this quarter to hit a target.
- Your distributor agreements stop you from approaching these accounts directly.
- You reach your end customers through retail stores.
- Your market is so small that your team already knows every buyer by name.
Pricing
Booked sales meetings
Ace Digital$2,900setup
$1,200/momanagement
Domains, mailboxes and tools are included.
What's included
- Separate domains and mailboxes, warmed up for weeks
- A verified list of decision-makers
- Every email written for one company
- A two-email sequence
- Every reply read by a real person
- Meetings straight into your calendar
How long does it take for a first meeting to become an order?
It can take a long time, and it varies too much to name a figure. Testing, approvals and existing contracts can all stand between a good first call and a purchase order.
Will this upset our distributors?
It should not, as long as we agree the rules first. We can keep distributor accounts off the list. Tell us how your channel works and we build it around that.
Does this replace trade shows?
No, keep going to the ones that bring you business. We use exhibitor lists to see who is active, and email keeps conversations starting between shows.
Should we write to one person at a company or several?
That depends on how your buyers decide, and we agree it with you first. Procurement, engineering and the plant see the same purchase differently, so when we write to more than one, each gets a note about what matters to them.
Can we just buy a list of manufacturers leads instead?
You can, and you will still have to check it. Bought lists go stale, and job titles vary from one company to the next.
Want more first conversations between shows?
In 30 minutes we look at who buys from you and whether your market is big enough for this to work.
Book a 30-minute call