B2B lead generation agency
A lead generation agency where a lead means a booked meeting
Ask any lead gen agency what it counts as a lead. Our answer is a call with someone who can decide, and who shows up.
The short answer
What should a lead generation agency deliver?
A lead generation company finds possible buyers and passes them to you. The trouble is the word lead. It can mean a name on a list, a form fill, a reply to an email or a call on your calendar, and each one leaves you with a very different amount of work.
So the first question for any lead generation agency is what it counts as a lead and what you pay for. A list still needs someone to contact every person on it. A form fill may be a student after a free guide. A reply can be a polite no. Only a meeting that takes place, with someone who can buy, puts you in a sales conversation.
That is what we deliver. We do B2B lead generation through cold email, and you get a meeting on your calendar with a decision-maker at a company that fits.
The problem
Why bought leads so often go nowhere
The usual way
- You get a spreadsheet, and someone has to sort buyers from wrong titles and dead addresses.
- A name tells you nothing about the company, so the first message comes out generic.
- Working the leads falls to your own domain, so every bad batch puts your everyday email at risk.
- Form fills sit in a queue for days, and the interest cools before anyone answers.
With Ace
Ace DigitalThis is cold email, done one person at a time. No mass blast, no single template for your whole list.
- We build your list of real buyers
- We write to each person, one by one
- We warm up every inbox first
- A real person reads every reply
Step by step
How it works
- 01
We build your list of real buyers
We start with companies and people who actually match what you sell. Every email address gets verified before we ever write to them.
- 02
We write to each person, one by one
Every email opens with something true about that one company. When there's nothing real to say, we skip it.
- 03
We warm up every inbox first
New mailboxes spend weeks warming up before they send anything to a prospect, and we only raise the volume while bounces and complaints stay low.
- 04
A real person reads every reply
When someone replies with interest, we flag it and get the meeting on your calendar. Nothing here runs on autopilot, and when a lead asks us to stop writing, that's the last email they ever get from us.
Your options
Buying leads compared with getting booked meetings
Buying a list or paying per lead can suit a team with people free to work them.
| Question | Buying leads or paying per lead | With Ace |
|---|---|---|
| What counts as a lead | Buying leads or paying per leadWhatever the seller defines | With AceA decision-maker at the kind of company we agree on with you |
| Who contacts the prospect | Buying leads or paying per leadYour team, once the leads land | With AceWe do, with an email written for that company |
| Who else gets the lead | Buying leads or paying per leadShared leads can go to your competitors too | With AceThe meeting goes on your calendar |
| When a lead turns out badly | Buying leads or paying per leadYou have already paid, so you ask for a credit or absorb it | With AceThe guarantee does not count it |
| What is left for you | Buying leads or paying per leadResearch, outreach, follow-up, then the sale | With AcePreparing for the call and running it |
Example
A first email that aims for a meeting
Subject: your payroll guide
Hi Priya, saw Alderway Payroll put its new guide to multi-state payroll behind a form last month.
A download tells you someone was curious and little else. We write to finance leads at the companies you want and book the ones who agree to a call.
Would a short call make sense to compare that with what the form brings in?
Asier Mugica, founder of Ace DigitalWho’s behind it
You talk to me from the first call
I’m Asier Mugica. On the call I’ll tell you plainly whether any of our services fits.
Fit
This kind of lead generation suits you if
- You want conversations with buyers, and another list would just sit there.
- You have bought leads before and your team never got through them.
- You can say plainly which companies and job titles you want to reach.
- Someone on your side can run a sales call well.
Look elsewhere if
- You want a large contact database for your own team to work.
- You want inbound form fills from ads or search.
- You would rather pay per lead than a fixed fee.
- Your buyers are consumers, or nobody needs a conversation to buy.
Pricing
Booked sales meetings
Ace Digital$2,900setup
$1,200/momanagement
Domains, mailboxes and tools are included.
What's included
- Separate domains and mailboxes, warmed up for weeks
- A verified list of decision-makers
- Every email written for one company
- A two-email sequence
- Every reply read by a real person
- Meetings straight into your calendar
What do you count as a lead?
A booked meeting that actually happens, with someone who can decide, at the kind of company we agreed on. Replies and opens are steps on the way, and we do not count them.
Do you sell lists or contact data?
No. Some lead generation services sell data. We build a verified list for your campaign and write to those people ourselves, and what reaches you is the meeting.
How do I compare the best lead generation companies?
Ask each one what counts as a lead, what you pay for and what happens when a lead is wrong. A ranking of top lead generation agencies will not tell you that, and the answers show how much work stays with you.
Do you charge per lead?
No. The price on this page is a setup fee and a monthly fee. Paying per lead rewards volume, and we want the incentive on meetings worth your time.
Want meetings in place of another list?
In 30 minutes we work out what a qualified meeting would be for your business, and whether we think we can get you those.
Book a 30-minute call