For marketing agency founders
Lead generation for marketing agencies too busy to market themselves
Referrals built your agency, but they arrive when they feel like it. We keep new business moving while your team stays on client work.
The short answer
How do marketing agencies get leads without relying on referrals?
Marketing agencies get steady leads by running new business as its own job, one that client work cannot interrupt. Feast and famine starts when a full roster leaves no time to sell, and then a client leaves with nothing waiting.
Cold email can fill that gap when the agency has a clear niche. An agency that says it does digital marketing gives us nothing to write about. One that runs paid search for dental groups gives us a list, a buyer and a first line.
That decision has to be yours. We run the outreach and you take the sales calls.
The problem
Why an agency's own pipeline gets done last
The usual way
- Your list is whoever you happen to know, so new business dries up when your network does.
- Your outreach says full-service and results-driven, like plenty of other agencies in that inbox.
- You know what warm-up is, and still nobody has time to set up and watch new mailboxes.
- A good reply arrives during a client deadline and sits there until the deadline has passed.
With Ace
Ace DigitalThis is cold email, done one person at a time. No mass blast, no single template for your whole list.
- We build your list of real buyers
- We write to each person, one by one
- We warm up every inbox first
- A real person reads every reply
Step by step
How it works
- 01
We build your list of real buyers
We start with companies and people who actually match what you sell. Every email address gets verified before we ever write to them.
- 02
We write to each person, one by one
Every email opens with something true about that one company. When there's nothing real to say, we skip it.
- 03
We warm up every inbox first
New mailboxes spend weeks warming up before they send anything to a prospect, and we only raise the volume while bounces and complaints stay low.
- 04
A real person reads every reply
When someone replies with interest, we flag it and get the meeting on your calendar. Nothing here runs on autopilot, and when a lead asks us to stop writing, that's the last email they ever get from us.
Who we write to
Who hires an agency inside your niche
The titles change with your niche and the size of company you serve.
Founders
At smaller companies the founder often still picks the agency, and they hire people they trust.
Marketing leads
They are short of hands, so a specialist who fills a gap is an easier yes.
Heads of growth
They look at what a channel returns, so the email has to show you understand how they make money.
When we write
Moments when a company starts looking for outside help
We look for these shifts inside the niche you serve.
- A marketing role opens, leaving the work without an owner
- A rebrand brings new messaging and a new site to launch
- A new product launch needs an audience
- A new funding round comes with pressure to grow faster
- A move into a new market
Example
A sample email from an agency to a founder
Subject: the marketing role at Quillmere
Hi Tomas, saw Quillmere is hiring a marketing lead right after launching its new product line.
A launch does not wait for a new hire to settle in. We run paid search for companies like yours and could keep campaigns moving while you find the right person.
Would a short call be useful this week or next?
Asier Mugica, founder of Ace DigitalWho’s behind it
You talk to me from the first call
I’m Asier Mugica. On the call I’ll tell you plainly whether any of our services fits.
Fit
This suits your agency if
- You serve a clear niche, or you are ready to pick one.
- You sell retainers or projects large enough to deserve a sales conversation.
- You have room for new clients.
- Referrals treat you well, and you want to stop depending on them.
Skip this if
- You sell cold email, outbound or lead generation yourself.
- You call yourself full-service and do not want to narrow it down.
- You want outreach to resell to your own clients.
- You are fully booked and could not take on a new client.
Pricing
Booked sales meetings
Ace Digital$2,900setup
$1,200/momanagement
Domains, mailboxes and tools are included.
What's included
- Separate domains and mailboxes, warmed up for weeks
- A verified list of decision-makers
- Every email written for one company
- A two-email sequence
- Every reply read by a real person
- Meetings straight into your calendar
Do we need a niche for this to work?
Yes, or at least one clear type of client for this campaign. Without that we cannot build a tight list or write a first line that means anything.
Which agencies is this a bad fit for?
Agencies that sell cold email or outbound themselves, since they can already do this. It suits those selling something else, such as paid media, SEO or web work.
What counts as good leads for marketing agencies?
A company in your niche, big enough to afford your minimum, where the person you meet can say yes. We agree that profile with you before anything goes out.
Can we resell this to the companies we work with?
The price and guarantee on this page cover your agency's own pipeline. For anything else, ask us on the call.
Will cold email hurt our agency's reputation?
It can if it is sloppy, and marketers spot sloppy outreach quickly. So we write to one company at a time, and only with something true to say.
Want new business moving while you do client work?
On a 30-minute call we look at your niche and who buys from you. If it is too broad for outreach, we tell you what to fix first.
Book a 30-minute call