B2B lead generation for Australian companies
Lead generation for Australian firms that fills the diary without a single cold call
Plenty of the lead generation sold in Australia runs on the phone. We do it in writing: an email built around each company, and a meeting in your calendar when a buyer says yes.
The short answer
What should a lead generation company in Australia hand you?
Ask for lead generation in Australia and you will be offered quite different things: an offshore call centre working through a script, a local telemarketing crew, an agency running Google Ads for form fills, or a spreadsheet of contacts. All of them get sold as leads, and each one leaves a different pile of work on your desk.
We take on one of those jobs and do it by email only. We build a verified list of decision-makers at the Australian businesses you want to win, open each message with something true about that business, and have a real person read every reply. When someone agrees to talk, the meeting is booked straight into your calendar.
Writing also copes well with distance. A national campaign can stretch from Perth, which sits hours behind Sydney, to regional Queensland, and an email simply waits until the reader sits down at their desk. Nobody has to dial into the wrong part of the day or leave yet another voicemail.
The problem
Why Australian outbound campaigns stall
The usual way
- The list mixes head offices with branch staff, so messages land with people who cannot sign anything.
- One pitch goes to a Pilbara mining contractor and a Melbourne law firm alike, and neither recognises itself in it.
- A newly registered domain starts sending at full volume on day one, and mail filters start treating it as junk.
- Replies from Perth to Cairns land in a shared inbox nobody owns, and an interested buyer hears nothing back for days.
With Ace
Ace DigitalThis is cold email, done one person at a time. No mass blast, no single template for your whole list.
- We build your list of real buyers
- We write to each person, one by one
- We warm up every inbox first
- A real person reads every reply
Step by step
How it works
- 01
We build your list of real buyers
We start with companies and people who actually match what you sell. Every email address gets verified before we ever write to them.
- 02
We write to each person, one by one
Every email opens with something true about that one company. When there's nothing real to say, we skip it.
- 03
We warm up every inbox first
New mailboxes spend weeks warming up before they send anything to a prospect, and we only raise the volume while bounces and complaints stay low.
- 04
A real person reads every reply
When someone replies with interest, we flag it and get the meeting on your calendar. Nothing here runs on autopilot, and when a lead asks us to stop writing, that's the last email they ever get from us.
Your options
Telemarketing and call centres compared with booked meetings by email
Phone teams, onshore or offshore, are a common way to buy lead generation in Australia. They start faster, and for buyers who live on the phone they can be the better pick.
| Question | Telemarketing or call centre | With Ace |
|---|---|---|
| How the buyer is approached | Telemarketing or call centreA phone call, often from a script used for every prospect | With AceAn email written for that company, answered whenever it suits them |
| Covering the whole country | Telemarketing or call centreCallers work around several time zones and catch people between meetings | With AceThe message sits in the inbox until the reader gets to it |
| Who picks up | Telemarketing or call centreWhoever answers first, which is often reception or an assistant | With AceThe decision-maker named on a list we verify before writing |
| How soon it starts | Telemarketing or call centreCalls can begin within days of signing | With AceList building and weeks of mailbox warm-up come before the first email |
| What reaches you | Telemarketing or call centreAppointments or call notes, depending on the contract | With AceA meeting in your calendar with someone who said yes in writing |
| Where each one is stronger | Telemarketing or call centreBuyers who rarely check email, or deals settled on a single call | With AceConsidered B2B purchases, where a specific written approach gets read |
Across the country
Selling beyond the four biggest capitals
Melbourne, Sydney, Perth and Brisbane each have a page of their own. These cities do not, and each one calls for a slightly different list.
Gold Coast
Tourism, property and construction are big industries on the Gold Coast, and plenty of firms there are owner-run. If you sell to builders, developers or hotel groups, the person reading your email is often the one who decides.
Adelaide
The capital of South Australia, with defence and shipbuilding work around its port and wine regions close by. A supplier to defence contractors and a supplier to wineries need very different openings, so we split the list instead of sending one message to both.
Canberra
The seat of the federal government. Departments buy through formal tenders, which no email will shortcut, so we would aim at the consultancies, contractors and professional firms that work alongside them.
Newcastle
A port city in New South Wales with an engineering and heavy industry past, with mining, energy and wine country inland from it. Industrial buyers want the first line to be about their operation, never a general pitch.
Geelong
A city with a long manufacturing history and a Deakin University campus. If you sell to manufacturers, engineering firms or the suppliers around them, Geelong deserves its own place on the list next to Melbourne, not a footnote under it.
Sunshine Coast
North of Brisbane, with construction, health care and tourism among the big employers and many small firms. Smaller companies make for a shorter list, so each name on it gets a more careful email.
Wollongong
South of Sydney, home to the Port Kembla steelworks and port and to the University of Wollongong. Manufacturing and logistics buyers there sit close enough to Sydney that it pays to plan both lists together.
Example
A first email to an Australian buyer
Subject: crews for the Toowoomba job
Hi Callum, saw Kestrelvale Civil picked up the road upgrade near Toowoomba and is hiring site crews for it.
New crews tend to turn up with timesheets in every format going. Tallyroo rosters shifts and tracks hours for civil contractors in one place, so payroll stops chasing paper at the end of the week.
Worth a quick chat before the crews start?
Asier Mugica, founder of Ace DigitalWho’s behind it
You talk to me from the first call
I’m Asier Mugica. On the call I’ll tell you plainly whether any of our services fits.
Fit
This suits Australian businesses that
- Sell to other businesses, where one new account justifies a proper sales conversation.
- Want buyers in several states without staffing a phone team for each of them.
- Have tried telemarketing and ended up with calls booked with the wrong people.
- Have someone ready to run the meeting once it lands in the calendar.
It is the wrong fit if you
- Sell to households, or the sale is made on the spot.
- Want callers on the phones working your prospects this week.
- Want to own a contact database for your own staff to work through.
- Need someone in the room at local events and trade nights, which we cannot be from outside Australia.
Pricing
Booked sales meetings
Ace DigitalUS$2,900setup
US$1,200/momanagement
Domains, mailboxes and tools are included.
What's included
- Separate domains and mailboxes, warmed up for weeks
- A verified list of decision-makers
- Every email written for one company
- A two-email sequence
- Every reply read by a real person
- Meetings straight into your calendar
Are you an Australian company?
No. We have no office in Australia and work remotely, across time zones. Everything we do happens by email and ends in your calendar, so distance changes little about the work. If you want an agency you can visit in person, a local one will suit you better.
Can you reach buyers in every state?
Yes, as long as they read their work email. We build the list around the regions you sell into, whether that is one city or a national rollout, and split it when the industries in each place differ.
Why email and not telemarketing?
Because a written email can say something specific about the buyer's company, and the buyer can answer when it suits them instead of when the phone rings. Telemarketing gets going sooner and works well for some markets. If your buyers live on the phone, it may be the better choice.
How should I compare lead generation companies in Australia?
Ask each one three things: what it calls a lead, who does the contacting, and how much is left on your plate once the lead arrives. Those answers separate the firms selling data or form fills from the ones handing you a meeting.
Want meetings with Australian buyers, minus the call centre?
In 30 minutes we look at the states and industries you sell into, and tell you whether there are enough decision-makers there to make email worth running.
Book a 30-minute call