B2B lead generation for Melbourne
Lead generation in Melbourne, from Dandenong plants to Collins Street firms
Melbourne buys across manufacturing, professional services, education and health, and each decides in its own way. We work remotely, write to the right person in each and book the calls in your calendar.
The short answer
How to find B2B clients in Melbourne
Choose the part of Melbourne's economy you sell to, then write to whoever decides there. The city has a large base in manufacturing, professional services, education and health, and a buyer at a food plant in the south-east has little in common with a partner at a CBD accounting firm or the operations head of a private college.
Lead generation in Melbourne works when each of those groups gets its own list and its own opening line. We verify the decision-makers at the companies you choose, then write to each about a change at that company: a bigger site, a merger, a new course, a new clinic.
None of this needs us in the city, and we are not there. We work remotely, write to Melbourne buyers for you and put the meetings that come from it in your calendar.
The problem
Where Melbourne B2B prospecting goes wrong
The usual way
- One list mixes manufacturers, law firms and colleges, so nobody on it gets an email that fits.
- The message is about your company, when a plant manager cares about output and a partner cares about their own clients.
- Outreach goes out from your main domain, the one your quotes and invoices depend on.
- A reply arrives during a site visit or a client meeting and sits unread until tomorrow.
With Ace
Ace DigitalThis is cold email, done one person at a time. No mass blast, no single template for your whole list.
- We build your list of real buyers
- We write to each person, one by one
- We warm up every inbox first
- A real person reads every reply
Step by step
How it works
- 01
We build your list of real buyers
We start with companies and people who actually match what you sell. Every email address gets verified before we ever write to them.
- 02
We write to each person, one by one
Every email opens with something true about that one company. When there's nothing real to say, we skip it.
- 03
We warm up every inbox first
New mailboxes spend weeks warming up before they send anything to a prospect, and we only raise the volume while bounces and complaints stay low.
- 04
A real person reads every reply
When someone replies with interest, we flag it and get the meeting on your calendar. Nothing here runs on autopilot, and when a lead asks us to stop writing, that's the last email they ever get from us.
Who we write to
The people we write to across Melbourne
Every part of the city's economy has its own decision-maker, and we find them company by company.
Plant and operations managers at manufacturers in the south-east and west
They answer for output and downtime, so a supplier who talks about their line rather than a catalogue gets a hearing.
Managing partners and practice managers at professional services firms
They want more of the week spent on client work, so help that takes admin, IT or marketing off their plate is worth reading about.
Operations and student services leads at private education providers
Intakes come round on a fixed calendar, and a service that helps them recruit, enrol or support students fits that rhythm.
Owners and operations managers at clinics and allied health groups
They run a business inside a clinical setting, and anything that gives their staff time back is worth a reply.
When we write
Changes at Melbourne companies that give us a first line
We write about what changed at the company, never about the city in general.
- A manufacturer moves into a larger site or adds a production line
- Two professional services firms merge and have to combine their systems
- An education provider launches a new course or opens a campus
- A clinic group opens another location
- A head office moves into the CBD or out to the suburbs
- A senior hire, such as a new operations director or finance chief
Example
A first email from a packaging supplier to a plant in Dandenong South
Subject: the move to Dandenong South
Hi Callum, saw Calderwick Foods is moving its packing operation into a new building in Dandenong South.
A move like that is a natural point to look again at packaging, and early runs on a new line rarely go exactly to plan. We make custom cartons for food producers across Victoria and can run a trial batch for your team to test first.
Is it worth a quick call before the move?
Asier Mugica, founder of Ace DigitalWho’s behind it
You talk to me from the first call
I’m Asier Mugica. On the call I’ll tell you plainly whether any of our services fits.
Fit
This suits your Melbourne business if
- You sell to other businesses in Melbourne or across Victoria.
- You can name the part of the market you serve, such as food manufacturers or mid-sized law firms.
- A new client is worth a sales conversation, not only a quote.
- There is room in your diary for new meetings each week.
Skip this if
- You want to meet your agency face to face in Melbourne. We work remotely.
- You sell to consumers rather than to businesses.
- Government tenders are the only way you win work.
- You want every industry in the city on one list.
Pricing
Booked sales meetings
Ace DigitalUS$2,900setup
US$1,200/momanagement
Domains, mailboxes and tools are included.
What's included
- Separate domains and mailboxes, warmed up for weeks
- A verified list of decision-makers
- Every email written for one company
- A two-email sequence
- Every reply read by a real person
- Meetings straight into your calendar
Are you a Melbourne lead generation agency?
We are a remote agency with no office in Melbourne. We write to Melbourne buyers for you, and the guarantee of 12 qualified meetings in your first 60 days of sending works the same as it does anywhere else.
What do lead generation services in Melbourne include with you?
A verified list of decision-makers, an email written for each company, separate domains and mailboxes warmed up for weeks, a real person reading every reply and meetings in your calendar. The price is further down this page.
Can one campaign cover manufacturers and professional firms?
We would split it. A plant manager and a law firm partner read for different things, so each group gets its own list and its own opening line.
Is B2B lead generation in Melbourne different from Sydney?
The method is the same in both cities. What changes is who ends up on the list, and Melbourne's mix of manufacturing, education and health gives us different things to write about.
Will Melbourne buyers mind hearing from someone outside the city?
What they notice is whether the email is about them. A note that names a real change at their company reads the same wherever it was written. It goes out on your behalf, and the call is with you.
Want more meetings with Melbourne buyers?
In 30 minutes we look at which part of Melbourne you sell to and whether it holds enough companies to make a campaign worth running.
Book a 30-minute call